Treatment Sheet: Proposal for music video

The following is our treatment sheet for the music video we will create....

Proposed Title/Song: The title of our song we have chosen to create a video for is 'Pencil Full of Lead' by the artist 'Paolo Nutini'.

Synopsis: No matter what happens to him he remains happy and with a smile on his face and a spring in his step.
Of Song Lyrics: The lyrics of the song represent our synopsis for the video, by saying how happy he is and no matter what happens throughout the day, nothing is going to bring him down.
Proposed Storyline and Characters: Our idea for a storyline is to reverse the lyrics in the song which state that everything is going right, and instead have everything go wrong for our main charcater.  Yet even though all these unfortunate events keep happening to him he remains happy, until the final scenes where his girlfriend finishes with him over text.
Setting(time & date): The timing of the footage will be throughout daylight hours beginning in the morning at breakfast time.  The settings will range from rooms in his house such as his bedroom and kitchen, to public outside places including a car park and gardens.
Length(time & shots): The length of the video will need to be is 2 minutes and 30 seconds.  The length of each of the shots shall be quite short but we will make up the time by shooting alot of scenes and using fast snappy editing.

Format: Mini DV and then edited using Final Express

Style:
The genre of the song is hybrid of influences from Jazz, Blues and Indie Rock.  This gives off a very upbeat and joyful sound to the song.  This style of music is rather uncommon in the UK singles charts.
The type of shots will be very short and snappy mixed with alot of different camera angles.  Angles and styles of shots that we will include in our shooting will be; Close ups, Long shots, worms eye view, panning shots, POV as well as a range of others.
There will be plenty of movement and action going on in our shots and it will all be very fast paced to co-incide with the song.  We might even think about speeding the shots up in editing once filmed.
We will match our shots into the beat of the music so that events happen in time.  We will also match the pace of the action with the fast pace of the song.
We will think about using a few samples such as an alarm clock at the beginning of the video to.
There will be a narrative that runs throughout the video and will only include one character.  All action that happens in the narrative will be appear as it is happening in the present tense and there will be no use of flashbacks or past tense filming.  As well as the narrative that runs throughout the video, there will be a band performance, but instead of a conventional band we are going to be using a blue screen and the same character for each instrument.  We will then import each individual shot of the musician onto the same background.


Target Audience: The audience that we will be aiming to reach out to will be the fans of the song 'Pencil Full of Lead'.  We imagine that there won't be an immediate age range for our audience but any age up from young teenagers.


Technical Aspects: For our production we shall designate adequate timing for our filming and our editing.  The only specific responsibility in our group will be for Tom who is acting as the main and only character throughout the video.
For technical equipment we will be using Sony Handycams and also for the band sequences will be using a Blue screen and then harnessing it's benefits with the use of Final Cut Express editing suite.

Resources:
We only have one character throughout the whole video, and we will set certain dates which we will film on for each scene. To get to the locations we intend to use we will need to arrange transport to and from the place.


Rationale:
The video we are going to create is worth making for entertainment purposes. Another reason that music videos are worth making is to promote the song and artist.