I am analysing the music video of Beyonce’s ‘Crazy in Love’. The genre of the song is pop and the video was directed by Jake Nava.
The genre characteristics of a pop song include a dance routine, song performance and the main ‘good-looking’ singer wearing revealing clothing. In this video you can see Beyonce wearing short dresses so that the male audience want her and the female audience want to be her. The dance routine is easy to follow.
The relationship between the lyrics and the video show that there are strong references to each other. This is because when she sings ‘you’re so crazy in love’ she used arm movements that point towards the camera seeming that the audience is the person that she is singing about.
The video is from the first song that Beyonce released after she split from her band, Destiny’s Child. The song show that not only is she a song vocal singer, she is also ‘sexy’ and can dance well. Throughout the video she changes clothing several times, each outfit more revealing than the last, keeping the audience wanting to see more. At the beginning of the video she can be seen rolling around which promotes voarisum.
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