Evaluation

How effective is the combination of your main product and ancillary tasks?

The main product is out music video. This contains mainly narrative based filming and some performanced based. Within  the video there is just one character who plays both the actor within the story and all the band members; made possible by blue screen. The story line is of comic effect about the guy having a bad day, which is made worse by his girlfriend breaking up with him. The performance is also comic as the band members all wear different outfits and play the instruments.

The ancillary products are the poster and digi-pak in its entirety. The poster is an image of the main actor how looks happy even though there is a rain cloud over him. The picture of the actor is a real photograph where as the background and cloud has all be hand drawn on paintshop. I think this works well as it corrisponds with the comic effect from the video. The digi-pak front and back cover are the same as the poster, except the back cover is a reverse of the front. Within the digipak is the track list and place which will hold the CD. all of the inside is the same color as the back and front. we included the tracklist inside the digi-pak as the back cover is the reverse of the front.

The products work well together because the images on the poster and digi=pak work well against the video. The technology used to create the products include:

• blue screen
• sony handi cam
• digital SLR camera
• final cut express
• blogger
• paintshop

Evaluation - What have you learned from your audience feedback?

We made an audience questionnaire back towards the start of our project to get a good idea of what the audience wanted to see within our music video. The majority said that their favourite genre of music is pop music and so we decided to go for a song that would appeal to a very widespread audience. Our audience questionnaire gave us the idea for our music video because we were contemplating whether to have it as a literal video so we follow what he’s saying or have it completely storyline and the audience preferred the idea of a storyline music video.

We learnt that it’s not often people go out looking for the music video but people regularly go onto YouTube or music channels looking for the song, so we figured if it’s a popular song it’s going to be searched for often and people will be more likely to see our music video that will be published on various sites.

All of our audience said when they do watch a music video they enjoy it because they think it helps show the artist in a completely different way, I couldn’t agree with this statement anymore, I think listening to a song is one thing but to be able to experience that same song visually opens your mind to listen to that same song in a completely different way to just listening alone.

Through our audience feedback we have learnt that you can’t just pick what you want to see and what you think works well, you need to realise that it has got to suit everybody’s needs and what you might think looks good somewhere others may not. You’re trying to sell your media product to an audience. So you have to plan your shooting around your target audience’s needs and not your personal preference.

We got some good feedback off of our audience and I think this helped us collaborate all our ideas to come out with a spectacular finish, we asked our audience if they would want to see us challenge conventions of real media products and they said they would like to see this. We took upon the challenge of challenging ordinary conventions for instance we used normal everyday shooting locations which isn’t typically used in pop music videos as they are usually high class locations or un-realistic ones.

Overall I don’t think our final outcome would have been half as good if we hadn’t of got audience feedback at a few certain points during our project. It helped us change and edit bits that didn’t necessarily attract our target audience.

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

First of all the song is a pop song. so we decided to use some of the normal conventions of that to create our music video. with in out music video its is happy and upbeat which corresponds to the sound of the song. Its a very cheery song with a comic effect. the ways our video used the conventions of a real media products are as followed:

• Band shots
• male lead
• narrative
• story line
• Boy/girl love interest story line

Within the task we also produced the ancillary products the poster and digi-pak. We kept these similar to a real media product. Like with the digi-pake we had the normal DVD shape and trake listing. Also with the poster it showed a clear image of what the music and artisit we're about and information along the bottom.

We challenged the forms of a real media product because the mis-en-scene within the video show normal everyday locations, something that isn't usually used in a pop video as they are usually high class locations or un-realistic ones. Some of the shots are in a public place with would be hard for a real music video to use, as they would probably attract lots of attention.

Within our music video we stuck within the norm conventions of a real media product. How ever we did deveolp it slightly in terms of our music video having more narrative over proformance in the product.

Digipak

Here is the spine for our digipak, we once again went for a simple design where we continued the blue colour theme and the font style from the rest of the designs. This means that all the aspecs of the digipak corresponds with each other and gives off a smart and professional look.

Digipak

This is the inside right sleeve for our digipak and this is where the disc will be situated. We again continued the theme of green grass banner at the bottom abd blue sky background to make it blend in with the rest of the pack. We also brought back the rain cloud to make it look like it's raining onto the disc. Where the disc will sit, behind is an imagine of a vinyl record, we once again left the design very minimal and simplistic and we think goes very well with the rest of the digipak. We experimented with various other designs including a more detailed vinyl, a sun instead of a record and different coloured records, but in the end we decided that this was the most effective and best looking.

Digipak

We decided to put the tracklisting on the inside left of the digipak, this will mean it is adjacent to panel with the disc on and in easy view for the audience to see which track their desired is. We once again went with the simple design continueing with the theme of the green grass bottom and blue sky background making it blend into the rest of the digipak extremely well. We have also continued the use of the font style from the front cover and the spine. This is once again because we feel that it fits so well with the style of the digipak and the video. There is a new addition to the design which comes in the form of a bee. This bee features a few times in our music video and we thought it would be a great way to take up space and add some nice detail to the page.

Digipak

This is the back cover for our Digipak, we wanted to continue on with the minimalistic theme that we had on our poster and front cover. We thought that it would a nice unusual idea if we had the exact same design as the front cover, only the main character had his back turned to the audience so that you can look at both sides of the image on either side of the digipak. The have kept the green grass banner, and blue sky background running along the bottom of the page and will do throughout the rest of the digipak. We believe by using a theme such as this will create a smart and professional look.

Digipak

This is the front cover for the digipak that we designed. We decided to go for the same design as our poster as we felt that it represented the song, video and digipak really effectively. From the research that undertook about digipaks we realised that front covers were either quite simple with little detail, or very congested with lots of things going on.  We believed that the more simple design works much better for what we wanted.

The design of the front cover corresponds with the storyline of our video. In the poster the main character who is dressed in shorts and a t-shirt is ready for a sunny day, however the weather has other ideas and puts a rain cloud just over him on a otherwise blue sky. Even though he has had his day rained on a smile remains on his face, which relates to the lyrics of the song and the incidents that occur in our music video. We chose that style of font because we liked its relaxed style and feels it fits nicely with the theme of the digipak.

We used mise-en-scene to try and create the illusion that the character may be quite an unluckly, unco-ordinated person.  We managed this by his clothes, the way his garish green shorts do not match his uneven orange socks. We think that this has been achieved but maybe with abit more thought could of been better.

We believe that our front cover is good looking and very effective.  If we had to do it again then the only thing that might change would be to try and create a bigger emphasis on the clothes he is wearing, maybe having him wear odd socks, more colourful clothing and a pair of sunglasses.

Paolo Poster

This is the poster that we designed to advertise our video, digipak and the song 'Pencil Full of Lead'. We were aiming to go for quite a minimalistic poster which would get peoples attention but not be too busy and congested, and give the audience the information quickly and efficiently. The design of the poster corresponds with the storyline of our video. In the poster the main character who is dressed in shorts and a t-shirt is ready for a sunny day, however the weather has other ideas and puts a rain cloud just over him on a otherwise blue sky. Even though he has had his day rained on a smile remains on his face, which relates to the lyrics of the song and the incidents that occur in our music video. 

We used mise-en-scene to try and create the illusion that the character may be quite an unluckly, unco-ordinated person.  We managed this by his clothes, the way his garish green shorts do not match his uneven orange socks. We think that this has been achieved but maybe with abit more thought could of been better.

We are happy with the way our poster has turned out and think that we have achieved what we set out to do, and advertise the song and the digipak accurately and effectively.

Rought cut of our video

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Blue screen and ending to be added!

Digi-packs

As part of our ancillary task we need to create a digi-pack for our CD/DVD to go in. We have looked in to creating some fold out ones made out of carbored. With a sort of '3 way' fold with the CD in the middle and images, lists of tracks and artist information. An example of this is:

There is also a more unusual kind of digipack. This one folds out in 6 ways, giving us chance to put more information and pictures in it

Poll

what should happen at the end of our video?
	Girlfriend breaks up with him
	Gets run over
	Nothing
	Finds money on floor
	Other (please comment...)
pollcode.com free polls

Update 2/3/11

So, we have just under 4 weeks untill we have to have our music video and everything done. We are close to finishing our video, we just need to finsh off our blue screen bits and then finish the editing. The ancillary tasks, making the advert and dvd cover, are about to be started and we have been doing research in to them.

Adverts

We are looking at making an advert to advertise the album that the song come from. This type of advert would typically be seen in a magazine, or newspaper. On it, it will include the name of the artist, the name of the album, and picture representing the artist. It may also include days for when the album/ single/ tour is out and other information such as website addresses. Here are a few we have looked at to get some ideas: